Help the Poor With Free Trade by Bjorn Lomborg, 02.25.2009 Forbes Magazine, dated March 16, 2009. On My MindIf you want to save the globe, start by increasing global trade. Hundreds of London's bankers joining the dole queue, America's corporate leaders pleading for a government handout: These are the vivid images of the financial crisis captured by the media. Victims in the developing world, by contrast, are easy to overlook.